This advertisement from A.H.
Andrews Co., seating manufacturer, appeared in the
deluxe program that was distributed at the grand
opening of the Iroquois Theater on November 23,
1903. The program was produced in bulk with a
soft cover, as well as a small run of hard cover
copies. The program offered more than a cast
and scene list. It also provided a much
history about theaters in Chicago, and details about
every aspect of the Iroquois structure. It
included pictures from the collection of Edward
Freiberger and was printed by Rand, McNally & Co.
using plates and engravings by E. G. Jungblut & Co.
Browse the entire 93-pg Iroquois Theater program.
It is likely Iroquois manager
Will J. Davis persuaded the Andrews Company to
discount the cost of the seating contract a bit in exchange for the
endorsing-type advertisement. In addition to
theater seating, Andrews produced classroom and
library furniture, as well as twisted wire furniture
for ice cream parlors. The company was founded
in 1865 in Chicago by Alfred H. Andrews, a native of
Connecticut. At one point the company operated